中國製黑人牙膏 爆廣告不實

[歐伊斯特拉夫.黃]

中國製黑人牙膏 爆廣告不實
更新日期:2008/11/27 04:09

廠商：品質符合台灣標準


〔記者高嘉和、曾慧雯／台北報導〕大賣場員工爆料，老字號的「黑人牙膏」根本是中國製造，還在廣告上強調「國家製造、品質保證」，誤導消費者！產銷黑人牙膏的好來化工表示，黑人牙膏的確在中國產製，但所有製程都依高露潔棕欖公司品管標準，黑人牙膏強調的是「第一支榮獲二○○八年國家品質標章牙膏」，並非否認中國製。


這一、兩年來，中國製牙膏傳出含有三氯沙與二甘醇等致癌物質後，尋找非中國製牙膏等，早就是網路上熱門話題，黑人牙膏還找來本土色彩濃厚的導演吳念真代言廣告，塑造台灣懷舊形象。


事實上，產銷黑人牙膏的好來化工，一九三三年就在上海成立，隨著國民黨敗退來台，逐漸發展成為台灣最大牙膏品牌。


國際品牌高露潔（Colgate）搶灘台灣久攻不下，乾脆斥資與好來化工合作，並買下黑人牙膏品牌，兩者一度合計在台市佔率達九成。


台製白人牙膏 搶下兩成市佔


但這幾年來，中國製產品在全球各地屢出問題，「白人牙膏」強力訴求台灣製造、「德恩奈」猛打德國原裝進口；黑人與高露潔市佔率下滑到六成左右，白人牙膏則快速成長到兩成以上。


白人牙膏主管透露，堅持台灣製造真的很辛苦，成本比中國製造高出幾倍，但售價卻不敢賣得比國際品牌貴，甚至還要便宜幾塊錢。這兩年來，白人牙膏將原本放於側邊的台灣製造小圖樣放大改置於正面，銷售量果然明顯成長，算是出了口氣。


好來化工則一再強調，雖然牙膏是中國製造，但品質都符合台灣相關標準，絕對沒問題，正式回應要等到收集相關資料、回報美國總公司後，約周五才能正式對外說明。


棕欖沐浴乳被爆未標生產國


至於好來化工還代理知名的棕欖沐浴乳產品，也被爆料是中國製造，卻只標示製造商的地址，沒有標示生產國別。好來化工私下表示，台灣的沐浴乳及洗髮精都由楊梅幼獅工業區的液體廠生產，但是否有部份市售相同產品是中國廠製造，也要等總公司具體回應。


沒標中文產地 最重罰20萬元


經濟部商業司表示，依「商品標示法」規定，雖然外國製造商的名稱及地址可以不用翻譯成中文，但是生產國別一定要用中文標示，如果業者違反商品標示法規定，可處新台幣兩萬元以上、二十萬元以下罰鍰，並得按次連續處罰至改正為止。

[sucker]

改用 舒酸定 (偽可愛)
早不敢用黑人了 （阿飄）

[1668]

偶用德恩奈

[kimbo]

舒酸定那個藥味，不敢領教

德恩耐+1

其他找到的都是MIC

批耶斯

牙㊩的朋友，拜託麥擱上電視廣告牙膏好不好，聽到快長繭了

[jeekid]

我買東西看到中國製的，都會先不考慮
除非真的別無選擇，才可能去買中國製的東西啦

[albarto1688]

我買東西看到中國製的，都會先不考慮
除非真的別無選擇，才可能去買中國製的東西啦

me 1

[WINDOW]

我都用白牙
國產又最便宜

[Cate]

舒酸定那個藥味，不敢領教

德恩耐+1

其他找到的都是MIC

批耶斯

牙㊩的朋友，拜託麥擱上電視廣告牙膏好不好，聽到快長繭了

廣告賺很多錢呢
而且，連衛生局罰金都是廣告商出的

[xkuk]

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