司馬觀點：媒體悲歌（江春男）

[熊哥]

http://tw.nextmedia.com/applenews/artic ... D/20100805
美國《新聞周刊》以1美元賣給91歲高齡的音響大亨哈曼，這個消息來得突然而不意外，但是國際媒體早已哀鴻遍野，沒有多餘的眼淚留給《新聞周刊》。
《新聞周刊》、《時代雜誌》和《美國新聞與世界報導》並稱為象徵美國國力的三大周刊。最保守的《美國新聞與世界報導》兩年前變成雙周刊，一年前變為月刊，如今變成網路新聞。《新聞周刊》比較重視實作風格，這兩年來一直設法轉型，與英國的《經濟學人》一爭長短，如今轉手讓人，理想隨風而逝，《時代雜誌》聞此噩耗，除表示傷感，不敢多說。
《新聞周刊》總編輯米契漢是充滿新聞理想的資深記者，也是歷史作家和電視名嘴，他出版美國總統傑克遜傳記，經常旅行演講參與電視評論，很少在辦公室出現，他以電腦遙控編輯作業，許多人批評他是「缺席總編」，但他以為要替周刊打廣告，最好是上電視當名嘴。
《經濟學人》在英國獨佔市場，在歐陸也打敗各國周刊，到美國又打垮美國所有新聞刊物，它的文字簡潔，沒有廢話，它從不故作客觀狀，但事實面面俱呈，意見力求公平。它每期均有科學、醫學、工程與金融各種報導，觀照面甚廣，但寫得深入淺出，老少咸宜。《經濟學人》有獨特風格，才能在全球不景氣中一枝獨秀。
去年10月《商業周刊》賣給彭博，今年3月英國《獨立報》賣給前KGB幹員。6月有法國《紐約時報》之稱的《世界報》由銀行家和富商聯合接手，《紐約時報》經營情況不佳，德國《明鏡周刊》也在苦撐，《新聞周刊》找到買主，算是幸運的。

新聞永遠不會減少

新老闆哈曼經營事業有成，他當過教授、寫過書、做過官，也有足夠的錢。《新聞周刊》是美國的國寶，買下周刊等於保存國寶，對他是一種虛榮，也是一種義舉，隨著網路和各種新媒體不斷出現，無法轉型的媒體早晚會面臨淘汰命運。
但是媒體會死亡，新聞卻永遠不會減少，媒體有悲歌，新聞卻生生不息。

杜老說: 兔死狐悲......其實, 各行各業都面臨這個問題--這個世界的變化越來越快, 計劃永遠趕不上變化 !

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