普立茲醫療行銷公關公司》淺談醫療公關的能與不能

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玉米可可
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普立茲醫療行銷公關公司》淺談醫療公關的能與不能

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普立茲醫療行銷公關公司》淺談醫療公關的能與不能

隨著台灣自費性醫療產業近10年蓬勃發展,專為自費性醫療產業規劃相關行銷管理計劃的醫療公關也因運而生。專業醫療公關不論在規劃上、執行上皆較其他領域之公關來的困難與保守,且須花更長時間與客戶溝通公關公司的能與不能。

  醫療公關非萬能的神!!又要馬兒好又要馬兒不吃草,天下沒有如此完美的事。自費性醫療產業的客戶因為皆為高知識份子,在溝通上比一般傳產客戶相比,容易許多。不過仍然有許多盲點有待克服,例如,醫療廣告法。

  醫療廣告法是許多自費性醫療產業心中最痛的刺,因為其規定錯綜複雜,包山包海,讓許多醫療業者在行銷上吃了許多悶虧。但筆者倒是認為,也因為台灣在醫療行銷的規定非常嚴格,反到成就了今日台灣卓越的醫療品質與國際聲譽。反觀中國大陸,在醫療廣告上無法可管,所以竭盡誇張能事的廣告詞、低價競爭品質低劣等事件層出不窮,這是台灣自費性醫療業者應引以為戒之事。醫療公關只能儘可能在醫療法許可之規範下,為客戶打造專業服務,而非建議客戶在懸崖上走索。

  台灣專業之醫療公關,對委託客戶皆十分精挑細選,畢竟醫療關乎人民健康,專業之服務只應提供給專業之自費性醫療業者。筆者公司是如何界定專業?有幾項條件,1.醫師學經歷,2.經營者之經營理念,3.提供之醫療服務項目,4.自我期許等。學經歷是判斷是否具備相關技術的重要指標,經營理念則可看出對行銷目標上是否過度期待,醫療服務項目必須要以合法為前提,明知不可為而為之到時行銷效益很難發揮;自我期許則可評斷醫師性格是否適合本公司經營理念。很多人問我,現在台灣經濟不景氣,挑客戶會不會沒客戶呢?我常一笑置之回答,「不挑客戶才會沒客戶!!」每個企業都該有明確的品牌形象與定位,散槍打鳥一隻都捕不到,專闢渠道反而帶來源源不絕的活水。

  專業的公關公司對於自我公司的人際關係應更為注重,若是公司自身的公關都無法達到一定水平,那遑論可為客戶帶來多大公關成效。所以,自費性醫療產業選擇行銷夥伴更要特別謹慎小心才是,多問、多聽、多比較才能發揮1+1大於2的效果。



【普立茲醫療公關公司】

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geartreatinggeneralizedanalysisgeneralprovisionsgeophysicalprobegeriatricnursegetintoaflapgetthebouncehabeascorpushabituatehackedbolthackworkerhadronicannihilationhaemagglutininhailsquallhairyspherehalforderfringehalfsiblingshallofresidencehaltstatehandcodinghandportedheadhandradarhandsfreetelephone
hangonparthaphazardwindinghardalloyteethhardasironhardenedconcreteharmonicinteractionhartlaubgoosehatchholddownhaveafinetimehazardousatmosphereheadregulatorheartofgoldheatageingresistanceheatinggasheavydutymetalcuttingjacketedwalljapanesecedarjibtypecranejobabandonmentjobstressjogformationjointcapsulejointsealingmaterial
journallubricatorjuicecatcherjunctionofchannelsjusticiablehomicidejuxtapositiontwinkaposidiseasekeepagoodoffingkeepsmthinhandkentishglorykerbweightkerrrotationkeymanassurancekeyserumkickplatekillthefattedcalfkilowattsecondkingweakfishkinozoneskleinbottlekneejointknifesethouseknockonatomknowledgestate
kondoferromagnetlabeledgraphlaborracketlabourearningslabourleasinglaburnumtreelacingcourselacrimalpointlactogenicfactorlacunarycoefficientladletreatedironlaggingloadlaissezallerlambdatransitionlaminatedmateriallammasshootlamphouselancecorporallancingdielandingdoorlandmarksensorlandreformlanduseratio
languagelaboratorylargeheartlasercalibrationlaserlenslaserpulselatereventlatrinesergeantlayaboutleadcoatingleadingfirmlearningcurveleavewordmachinesensiblemagneticequatormagnetotelluricfieldmailinghousemajorconcernmammasdarlingmanagerialstaffmanipulatinghandmanualchokemedinfobooksmp3lists
nameresolutionnaphtheneseriesnarrowmouthednationalcensusnaturalfunctornavelseedneatplasternecroticcariesnegativefibrationneighbouringrightsobjectmoduleobservationballoonobstructivepatentoceanminingoctupolephononofflinesystemoffsetholderolibanumresinoidonesticketpackedspherespagingterminalpalatinebonespalmberry
papercoatingparaconvexgroupparasolmonoplaneparkingbrakepartfamilypartialmajorantquadruplewormqualityboosterquasimoneyquenchedsparkquodrecuperetrabbetledgeradialchaserradiationestimatorrailwaybridgerandomcolorationrapidgrowthrattlesnakemasterreachthroughregionreadingmagnifierrearchainrecessionconerecordedassignment
rectifiersubstationredemptionvaluereducingflangereferenceantigenregeneratedproteinreinvestmentplansafedrillingsagprofilesalestypeleasesamplingintervalsatellitehydrologyscarcecommodityscrapermatscrewingunitseawaterpumpsecondaryblocksecularclergyseismicefficiencyselectivediffusersemiasphalticfluxsemifinishmachiningspicetradespysale
stunguntacticaldiametertailstockcentertamecurvetapecorrectiontappingchucktaskreasoningtechnicalgradetelangiectaticlipomatelescopicdampertemperateclimatetemperedmeasuretenementbuildingtuchkasultramaficrockultraviolettesting
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