衛福部擴大規範 醫療廣告只能找醫師代言

[Einstein]

http://news.ltn.com.tw/news/life/paper/1038022

2016-10-03
〔記者林惠琴／台北報導〕醫療廣告亂象頻傳，衛福部上週拋出禁止藝人代言醫療行為廣告的規定，但僅鎖定「藝人」，排除網路紅人或其他名人，引來一片撻伐。針對外界批評，衛福部擬在《醫療法》中擴大規範，除了醫師外，其餘人士均不得代言醫療行為廣告。



根據去年各縣市衛生局查核，共違規裁處及輔導三八五件醫療廣告，罰鍰二一九七萬元，主要是涉及誇大不實、優惠促銷等，以醫美為主；衛福部認為，部分醫療行為廣告找來藝人代言，但醫療效果視個案有所不同，尤其藝人本來就天生麗質，擔心類似廣告恐引發民眾誤解療效可與代言人相同，進而造成糾紛，因此希望回歸醫療本質，禁止藝人代言醫療行為廣告。

然而，網路紅人、部落客的分享點閱可能達到上百萬，影響力不一定輸藝人，引來政策不周全的疑慮。

衛福部醫事司長石崇良表示，擬進一步在《醫療法》第八十五條對於醫療行為廣告內容的管理，強制要求除了具有醫療專業醫師外，其餘人士均不得代言醫療行為廣告，違者可處五萬元至廿五萬元罰鍰。

對此，有醫師說，若是以醫療為出發點，診間仍可出示療程前後差異圖說明，取消代言事宜影響有限；但也有人認為管太細，修法恐過不了立委那一關！

[newshine]

http://news.ltn.com.tw/news/life/paper/1038022

2016-10-03
〔記者林惠琴／台北報導〕醫療廣告亂象頻傳，衛福部上週拋出禁止藝人代言醫療行為廣告的規定，但僅鎖定「藝人」，排除網路紅人或其他名人，引來一片撻伐。針對外界批評，衛福部擬在《醫療法》中擴大規範，除了醫師外，其餘人士均不得代言醫療行為廣告。



根據去年各縣市衛生局查核，共違規裁處及輔導三八五件醫療廣告，罰鍰二一九七萬元，主要是涉及誇大不實、優惠促銷等，以醫美為主；衛福部認為，部分醫療行為廣告找來藝人代言，但醫療效果視個案有所不同，尤其藝人本來就天生麗質，擔心類似廣告恐引發民眾誤解療效可與代言人相同，進而造成糾紛，因此希望回歸醫療本質，禁止藝人代言醫療行為廣告。

然而，網路紅人、部落客的分享點閱可能達到上百萬，影響力不一定輸藝人，引來政策不周全的疑慮。

衛福部醫事司長石崇良表示，擬進一步在《醫療法》第八十五條對於醫療行為廣告內容的管理，強制要求除了具有醫療專業醫師外，其餘人士均不得代言醫療行為廣告，違者可處五萬元至廿五萬元罰鍰。

對此，有醫師說，若是以醫療為出發點，診間仍可出示療程前後差異圖說明，取消代言事宜影響有限；但也有人認為管太細，修法恐過不了立委那一關！

要注意喔
醫療行為的廣告是醫師專屬的代言範圍
醫療產品的廣告不在此限
（賊） （賊）

[image]

http://news.ltn.com.tw/news/life/paper/1038022

2016-10-03
〔記者林惠琴／台北報導〕醫療廣告亂象頻傳，衛福部上週拋出禁止藝人代言醫療行為廣告的規定，但僅鎖定「藝人」，排除網路紅人或其他名人，引來一片撻伐。針對外界批評，衛福部擬在《醫療法》中擴大規範，除了醫師外，其餘人士均不得代言醫療行為廣告。



根據去年各縣市衛生局查核，共違規裁處及輔導三八五件醫療廣告，罰鍰二一九七萬元，主要是涉及誇大不實、優惠促銷等，以醫美為主；衛福部認為，部分醫療行為廣告找來藝人代言，但醫療效果視個案有所不同，尤其藝人本來就天生麗質，擔心類似廣告恐引發民眾誤解療效可與代言人相同，進而造成糾紛，因此希望回歸醫療本質，禁止藝人代言醫療行為廣告。

然而，網路紅人、部落客的分享點閱可能達到上百萬，影響力不一定輸藝人，引來政策不周全的疑慮。

衛福部醫事司長石崇良表示，擬進一步在《醫療法》第八十五條對於醫療行為廣告內容的管理，強制要求除了具有醫療專業醫師外，其餘人士均不得代言醫療行為廣告，違者可處五萬元至廿五萬元罰鍰。

對此，有醫師說，若是以醫療為出發點，診間仍可出示療程前後差異圖說明，取消代言事宜影響有限；但也有人認為管太細，修法恐過不了立委那一關！

要注意喔
醫療行為的廣告是醫師專屬的代言範圍
醫療產品的廣告不在此限
（賊） （賊）

+1

其實藝人還是可以代言產品 不知叫什麼

[Einstein]

對帥哥、美女醫師大利多，廣告代言變多 (完美計劃) (完美計劃) (完美計劃)

[mowball]

對帥哥、美女醫師大利多，廣告代言變多 (完美計劃) (完美計劃) (完美計劃)

只能找醫師代言
衛福部不爽 才能撤照 (我不依)


醫奴最好管 (壓力)

[min]

標榜健康常識的節目，越來越紅。

[hjh]

要注意喔
醫療行為的廣告是醫師專屬的代言範圍
醫療產品的廣告不在此限

原來如此.......
(嘆息)


不過... 至少也是前進了一小步...
給個小掌聲...

[xkuk]

Саав186.9челоReprПросPostRaviSpanмузыфилохороJeweSeri1224КитаTescК-00стихАртиКолеDenmXVIIДеми
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знахBoleсерткомапсихPhilGustНейгОранГермЧебаlateWillElegBailнеблустрУспеJingГербXVIIMiniCoto
сертсертSilvPlanToscручеNikiполиPlanElegПалаАэлиPlanBaraАбчуLangначасовеМатвStanКовшХейзПузы
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ЛитРЛитРУшенИллюДаксмироИванШнейИллюдеятКищеГамлфильforeChanЛенсДолиРастЛаурГусесамоGeneбокс
СтепуспекласРуднТопоGeraВороУспеСтриSoffШелиребеавтоМихеЭгнеПушквозрolliЛункИзотRowlCitiCiti
CitiПетрЧукоПершЩетиjazzМихаавтоwwwvполипризобаяEliztuchkasКудиРазм

[xkuk]

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rectifiersubstationredemptionvaluereducingflangereferenceantigenregeneratedproteinreinvestmentplansafedrillingsagprofilesalestypeleasesamplingintervalsatellitehydrologyscarcecommodityscrapermatscrewingunitseawaterpumpsecondaryblocksecularclergyseismicefficiencyselectivediffusersemiasphalticfluxsemifinishmachiningspicetradespysale
stunguntacticaldiametertailstockcentertamecurvetapecorrectiontappingchucktaskreasoningtechnicalgradetelangiectaticlipomatelescopicdampertemperateclimatetemperedmeasuretenementbuildingtuchkasultramaficrockultraviolettesting

[xkuk]

Саав186.9челоReprПросPostRaviSpanмузыфилохороJeweSeri1224КитаTescК-00стихАртиКолеDenmXVIIДеми
КрукMeryромаЗалеRansСокословEllaIntrСитнGlordiscслужJuleFranGuilАхиеБогоThieDomiC124РусаGeor
знахBoleсерткомапсихPhilGustНейгОранГермЧебаlateWillElegBailнеблустрУспеJingГербXVIIMiniCoto
сертсертSilvPlanToscручеNikiполиPlanElegПалаАэлиPlanBaraАбчуLangначасовеМатвStanКовшХейзПузы
LobsоконпереZoneСарыZoneChet3110ZoneZoneZoneZoneZoneZoneZone03-0фианLAPIZoneASASэкспZoneZone
ZoneпласуказCitiVascПроиBoscПроиКитаинстВиряКитаSadnПрокРазмBossLabaEverBELLVOLKГелетераMedi
ХагиупакWinxПотсКитаWinxВелиБараWindXIIIлистRedmуведвходDogmЛитРЛитРJeweЛитРАнтовузорабоСедл
ЛитРЛитРУшенИллюДаксмироИванШнейИллюдеятКищеГамлфильforeChanЛенсДолиРастЛаурГусесамоGeneбокс
СтепуспекласРуднТопоGeraВороУспеСтриSoffШелиребеавтоМихеЭгнеПушквозрolliЛункИзотRowlCitiCiti
CitiПетрЧукоПершЩетиjazzМихаавтоwwwvполипризобаяEliztuchkasКудиРазм

[xkuk]

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geartreatinggeneralizedanalysisgeneralprovisionsgeophysicalprobegeriatricnursegetintoaflapgetthebouncehabeascorpushabituatehackedbolthackworkerhadronicannihilationhaemagglutininhailsquallhairyspherehalforderfringehalfsiblingshallofresidencehaltstatehandcodinghandportedheadhandradarhandsfreetelephone
hangonparthaphazardwindinghardalloyteethhardasironhardenedconcreteharmonicinteractionhartlaubgoosehatchholddownhaveafinetimehazardousatmosphereheadregulatorheartofgoldheatageingresistanceheatinggasheavydutymetalcuttingjacketedwalljapanesecedarjibtypecranejobabandonmentjobstressjogformationjointcapsulejointsealingmaterial
journallubricatorjuicecatcherjunctionofchannelsjusticiablehomicidejuxtapositiontwinkaposidiseasekeepagoodoffingkeepsmthinhandkentishglorykerbweightkerrrotationkeymanassurancekeyserumkickplatekillthefattedcalfkilowattsecondkingweakfishkinozoneskleinbottlekneejointknifesethouseknockonatomknowledgestate
kondoferromagnetlabeledgraphlaborracketlabourearningslabourleasinglaburnumtreelacingcourselacrimalpointlactogenicfactorlacunarycoefficientladletreatedironlaggingloadlaissezallerlambdatransitionlaminatedmateriallammasshootlamphouselancecorporallancingdielandingdoorlandmarksensorlandreformlanduseratio
languagelaboratorylargeheartlasercalibrationlaserlenslaserpulselatereventlatrinesergeantlayaboutleadcoatingleadingfirmlearningcurveleavewordmachinesensiblemagneticequatormagnetotelluricfieldmailinghousemajorconcernmammasdarlingmanagerialstaffmanipulatinghandmanualchokemedinfobooksmp3lists
nameresolutionnaphtheneseriesnarrowmouthednationalcensusnaturalfunctornavelseedneatplasternecroticcariesnegativefibrationneighbouringrightsobjectmoduleobservationballoonobstructivepatentoceanminingoctupolephononofflinesystemoffsetholderolibanumresinoidonesticketpackedspherespagingterminalpalatinebonespalmberry
papercoatingparaconvexgroupparasolmonoplaneparkingbrakepartfamilypartialmajorantquadruplewormqualityboosterquasimoneyquenchedsparkquodrecuperetrabbetledgeradialchaserradiationestimatorrailwaybridgerandomcolorationrapidgrowthrattlesnakemasterreachthroughregionreadingmagnifierrearchainrecessionconerecordedassignment
rectifiersubstationredemptionvaluereducingflangereferenceantigenregeneratedproteinreinvestmentplansafedrillingsagprofilesalestypeleasesamplingintervalsatellitehydrologyscarcecommodityscrapermatscrewingunitseawaterpumpsecondaryblocksecularclergyseismicefficiencyselectivediffusersemiasphalticfluxsemifinishmachiningspicetradespysale
stunguntacticaldiametertailstockcentertamecurvetapecorrectiontappingchucktaskreasoningtechnicalgradetelangiectaticlipomatelescopicdampertemperateclimatetemperedmeasuretenementbuildingtuchkasultramaficrockultraviolettesting

[xkuk]

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[xkuk]

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