藥商冠名贊助節目 首見挨罰

[Funghy]

http://www.appledaily.com.tw/appledaily ... 8%E7%BD%B0
2014年07月03日

永信藥品冠名贊助八大綜合台節目，頻道違規遭罰。翻攝網路
【徐毓莉╱台北報導】國家通訊傳播委員會（ＮＣＣ）昨開罰多家頻道業者。八大綜合台《永信藥品我是歌手2》由永信藥品冠名贊助，因永信有賣處方藥，違反冠名贊助規定開罰二十萬元，是冠名贊助制度實施以來首宗被裁處案例。《像天堂的懸崖》ＭＶ有許多激吻畫面，多家播出頻道遭投訴，ＮＣＣ予以警告。


《像天堂的懸崖》ＭＶ有許多激吻畫面，多家播出頻道遭警告。ＮＣＣ提供
MV太煽情遭警告
ＮＣＣ前年十月實施冠名贊助制度，據《電視節目贊助暫行規範》，有賣處方藥業者不得為贊助者，永信藥品登記營業事業包括眾多處方藥，已違規範，ＮＣＣ依違反節目與廣告未區分認定原則，開罰二十萬元。八大回應，待接獲ＮＣＣ通知再研議後續處理。
此外，歌手李佳薇《像天堂的懸崖》ＭＶ，有許多涉及性意涵畫面，如男女激吻、摸大腿等，八大戲劇台、中天娛樂台等分別播放六十秒或三百秒版本，畫面雖經霧化處理仍遭民眾投訴。
因被檢舉的頻道於過去一年並無同類的違規案例，ＮＣＣ僅予以警告。

豬哥亮短劇罰21萬
另如中視《萬秀豬王》節目標示普遍級，但去年底播出「萬秀大牌檔」及「萬秀劇場」短劇，不時涉及性暗示、揶揄女性等內容，如「脫下面，腳較好張開」對話。ＮＣＣ指其內容有誤導兒童偏差性觀念，或對兩性關係不當認知之虞，開罰二十一萬元。中視回應，這是主持人豬哥亮的世俗幽默，會再討論裁處結果。

[kwojohn]

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